Friday, November 03, 2006

Toronto News Release Optimization Success Story

Finally, PR companies are seeing the value in optimizing for the online news search engines:
We just optimized a release for a PR company that is working for a skin care company. This company found us through Google, looking for "Toronto news release optimization". (We are number three if you select 'pages from Canada'... hmmm, I'll have to take another look at that because we can definitely do better there.)

Anyways, this is how it worked:

The first thing we did was research on the 20 or 30 appropriate terms to do wit their press release. Most of the terms are searched less than 10 times per day. One is searched more that 3000 times per day. So we chose the top 3 most searched terms and optimized for those. The release went out yesterday and here are the ranking results so far: News:
"skin care" - position #7
"lip liner" - position #1
"anti-aging" - position #1 news:
"Skincare" - position #1 and #2
"Lip liner" - position #1 and #2
"Lipstick" - position #4
"Anti-aging" - position #1, #2

I cannot seem to find it in Yahoo Canada yet, which is strange. We'll check again later today. The results overall look very good so far! With the strong search traffic on the terms we chose it should be a huge success. Let's see what the traffic numbers look like in a few days.

If you are sending press releases, I highly recommend news release optimization and submission to Google and Yahoo news. The last release we did for ourselves quadrupled our daily traffic for several days, and we got a few very good leads in the first few days.

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