Wednesday, November 15, 2006

Affiliate Programs Help Drive Your Marketing!

Ken Shafer interviews Josh and Dallas, founders of DreamHost, about their affiliate program. Some good candid insights here for those thinking of starting affiliate programs.

Key concepts are:

  • How affiliate programs help drive customer referrals
  • How it helped them stop relying on paid advertising
  • How they used affiliate codes in special ways
  • How the blog helps drive traffic
  • Even though they give away a huge commission they make money on LTV (Lifetime Customer Value)

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