Tuesday, November 07, 2006

Email Marketing: Debunking Summer Campaign Myths

Emails deployed in July and August actually out-perform those deployed in September - even in the B2B industry! That's perhaps the most surprising item noted in this Email Trends Report Q3 2006 just referenced in ClickWeekly.

What I don't like about this report is that 'clicks' are measured as a percentage of open rate, vs. a percentage of delivery. I think this is a misleading number because it makes your click through rate appear far better than it is.

It is being reported as such because the author of the report uses ConstantContact, a service aimed at small businesses, and they choose to report it that way.

Read the full report here:

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