Tuesday, May 30, 2006

Google to become even more important for search engine optimization

Google and Dell announced on Thursday that Dell will be pre-installing Google software on their computers.

This is another made another major breakthrough for Google in their fight with Microsoft and Yahoo to own the world's search market. Google has a 43% market share currently, growing for the ninth straight month in a row. With Google partners included, Google provides the search results for more than 50% of the worlds searches each day.

With over 5 billion searches each month, optimizing your web site to get in front of your relevant traffic has never been more important.

Thursday, May 25, 2006

Toronto Search Engine Optimization Company

Search engine optimization still has a long way to go to being a well understood and accepted marketing practice by most organizations.

For small and medium businesses, at least the ones I work with in Toronto, seo is often looked at as some kind of hocus pocus black magic that adds cost to a web design bill but doesn't produce any results.

Yet many online businesses today exist solely on the business provided by visitors from search. Many larger businesses get tremendous amounts of traffic from search.

What gives? Why are so many still so fearful of search engine optimization?

Part of the reason has to be the mis-information provided by web designers that do SEO as an afterthought. Poorly researched keyword choices, poor or non-existent reporting, lack of education to the client, and lack of accountability on the agency part are surely the problems.

Almost every web design company seems to be offering seo services. Yet the people that are doing the work are also responsible for so many other tasks within the organization that they don't have the luxury of focusing and specializing in the specific knowledge required to do the job well. SEO should not be considered a part time endeavor by a web designer or an IT person.

SEO is the rocket science of marketing, according to Robert Murray, President of iProspect, one of the most successful search engine optimization companies in the world. Robert is quoted in an excellent article revealing the results of a recent SEO study.

Search engine optimization requires a combination of skillsets; good copywriting, html coding, potential IT involvement on web server changes, reporting, analytics, analysis, changes and the persistence to keep tweaking and measuring until you get the results you are looking for. Not to mention you have to keep up with the constant search engine changes!

Moral of the story? Don't waste your money on SEO as an afterthought or a part-time endeavor. If you want results you should hire a professional SEO company like my Toronto Search Engine Optimization Company.

Tuesday, May 16, 2006

Agito Announces WebTrends Extension for Typo3 CMS

We issued this press release last week for a web analytics extension we wrote for our favourite content management system:

Free WebTrends Extension for Open Source Content Management System Released

A leading Toronto Internet marketing company has created an easy method of integrating WebTrends, a web analytics software program, with Typo3, the popular Open Source content management system. The free extension enables Typo3 users to easily configure and add WebTrends tags to their sites to enable deep analysis of their web traffic.

Toronto, Ontario (PRWEB) May 8, 2006 -- A free WebTrends web analytics extension is now available for Typo3, a popular open source content management system. With this extension, users of Typo3 can bring professional web analytics to their Typo3 powered web sites. Agito Internet Marketing Inc., a Toronto Internet marketing company, wrote and released this extension on the Typo3 web site as a contribution to the open source project.

“Typo3 is a very well developed content management system with plenty of extensions that have been developed by a large developer community. One of the missing components, however, has always been professional web analytics”, says Keith Holloway of Agito.

“Since we provide web analytics consulting to our clients with WebTrends, and we build web sites using Typo3, it was a natural fit for us to program an extension to merge the two applications. We then decided to make the extension freely available to all users of Typo3. We simply wanted to give back to the Typo3 project by contributing a useful extension for web analytics professionals.”

The WebTrends extension enables advanced Typo3 users to configure all WebTrends SDC (Smart Source Data Collector) tags to their pages within the Typo3 interface without any additional programming.

About Agito Internet Marketing Inc.:
Agito is a leading Toronto based Internet marketing company that provides email marketing, search engine marketing, search engine optimization, and web analytics consulting to successful medium sized businesses worldwide. They help companies take advantage of the new marketing capabilities of the Internet to improve lead generation, improve lead follow up, improve customer retention and increase sales. For more information visit: http://www.AgitoInternetMarketing.com

About WebTrends, Inc.:
WebTrends is the acknowledged global web analytics market leader for more than twelve years. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard. For more information, visit www.WebTrends.com

About Typo3:
TYPO3 is a free Open Source content management system for enterprise purposes on the web and in intranets. It offers full flexibility and extendability while featuring an accomplished set of ready-made interfaces, functions and modules. This enterprise-class Content Management Framework offers the best of both worlds: out-of-the-box operation with a complete set of standard modules and a clean and sturdy high-performance architecture accommodating virtually every kind of custom solution or extension. For more information, visit www.Typo3.com

For additional information on the release of the WebTrends extension for Typo3 by Agito Internet Marketing Inc, (or for a demo), contact Keith Holloway or visit http://www.AgitoInternetMarketing.com.

Keith Holloway, President
Agito Internet Marketing Inc.

This release is listed on: