Wednesday, November 07, 2007

Facebook Ads Launched, Google, Myspace also Launch New Initiatives

Yesterday, Mark Zuckerberg, the 23 year old CEO of Facebook announced his new advertising platform called Facebook Ads, a new way to for advertisers to target Facebook's 50 Million users.

The new program has three components, advertisers can:

  1. create branded pages
  2. run targeted advertisements
  3. gain access to intelligence and analytics pertaining to the site's more than 50 million users.
The ability to create the branded pages and for users to become "fans" of products is particularly interesting. Here is the first coverage of the Facebook Ads launch.

Also this week, Google launched it's own new initiative, OpenSocial. While MySpace also launched it's own new advertising platform called HyperTargeting.