Found this on Search Engine Watch today. It's funny how many clients think that only a Google listing is worth anything. It's true they have the lions share - but do you want some of the customers or all of the customers? Optimizing and measuring for all of the majors is and will remain my choice.
If you only do PPC or SEO on Google than you are missing out on 53.8% of searches. That is missing the lions share in my opinion. Not to mention that in the PPC world bids are just a lot cheaper elsewhere to Google.
Think it's to much work to do PPC on a dozen or so search engines? Well, you are right. It is a ton of work to manage all of the those bids and listings. That's why you should hire professionals that have automated bid management software and the expertise to use it effectively.
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