Thursday, October 16, 2008

Joe the "Plumbers" Win the Google Lottery

Move over Joe Sixpack, meet Joe the Plumber. Joe was mentioned 25 times during last night’s Presidential Debate, primarily by John McCain in a last desperate attempt to get something to stick to Obama. Joe has become an overnight star: The Guardian reports everyone on Facebook wants to be his friend; people are “tweeting” about him like crazy; he’s rocketing to number one on YouTube.

Anybody need a plumber?

It occurred to me to check where Joe is on Google this morning. No surprise, he had already made it to the top on Google Canada, right behind the guy who might just be the luckiest plumber in Canada this morning: Whitby’s Joe the Plumber. In fact, across the world there are more than a few ordinary Joes that might have a right to feel like they’ve won the lottery. I’m talking about Joe Lara (, Joe from Seattle ( and the grand prize winner, Joe from Amarillo – They should probably all invest in larger servers – and hire a few more plumbers. After all, from now on, what’s the key phrase that will come to mind next time anyone needs a plumber?

And while these average Joes may get pushed aside by the Joe the Plumber on Google for a little while, it won’t be long before his 15 minutes of fame is down the drain. Unless he wants to pay a plumber in Amarillo a sink full of cash for The only downside for Amarillo Joe? There goes his tax cut.

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