Saturday, September 02, 2006

SEO: Link Building in 2006

Aaron Wall posted a great set of tips for link building in 2006 here.

Here's a one I like:

20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.

This is still an opportunuty in many industries, but don't underestimate the investment required to make a great quality portal. Our own new business networking events portal, BizNetworkNews.com, increased it's own search engine traffic by 250% last month.

But of course that's nothing to the guy that is making a killing selling Viagra (through affiliate links) because his hilarious Viagra prank ranks number 8 in Google for Viagra, a very, VERY, competitive term due to all of the back links from the Viral nature of his site.

A classic example of link bait that I don't see on Aaron's list.

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