Monday, July 17, 2006

Fortune 500 execs DO use Internet for research and decisions

Since it's often an uphill battle convincing some people that executives actually search and read web sites, it's very exciting then when reports like this come out:

This from DMN.ca:

A study dispelling three Internet myths confirms that marketing, sales and product development professionals rely most heavily on information from the Internet for their daily decision making.
http://www.dmn.ca/Click/articles/vol85/vol85_c.htm


This study was apparently published by OutSell Inc., but I can't find it on the OutSell web site, and unfortunately DMN didn't quote the name of the study. Anyone that knows more about it please let me know.

1 comment:

Alan Webber said...

Keith,

Look here: http://www.outsellinc.com/store/products/14

Cheers,

Alan